The Showtime Sound Lighting System Information Technology Essay

The Showtime Sound Lighting System Information Technology Essay The Showtime Sound Lighting System undertaken as a project is based on relevant technologies. The main aim of this project is to develop software for sound lighting System. This project has been developed to carry out the processes easily and quickly, which is not possible with the manuals systems, which are overcome by this software. Hence it provides the complete solution to provide customer services and time management. The software provides good services and remove the repetitions in order to nurture the needs of the customer by providing various ways tasks. Also, to improve time management to handle large volume of business. Current Problems faced by the system Currently, the traditional manual system holds the information on clipboards until it is entered on the computer system. The current system is the one that evolved as the company grew from a part-time, one-man business to a full-time operation with permanent employees. The system does not ensure that the services can be provided to the customers needs. They are using computers to store the information or customer data i.e. Proposals, orders and invoices, in MS-WORD documents and thus redundancy of data is created which leads to inefficient programming and also decrease in the productivity. System Requirements Showtime Sound Lighting System is intended to help the user keep account of his customers in an efficient way. Thus provide good services and increase the productivity. It helps to handle the large volume of business, to provide good services to the customers, to remove the redundancy by providing various technicalities. The system is required to run in a more efficient way thus save time. If it is not feasible for customer to get the proper services then he has got no option left. The main aim of project will be to minimize these limitations and provide customer with better functionalities and services. Requirements Specification Requirement analysis is the first technical step in the software engineering process. It is at this point that a general statement of software scope is redefined into concrete a specification that forms the foundation for all software engineering activities that follow. There is no doubt that the presentation of specification has much to do with quality of the solution. Developers working with incomplete, inconsistent, or misleading specifications have to ultimately deal with confusion and frustration. The quality, timeliness and completeness of the software suffer as a consequence. Software Requirement Specification is developed as a consequence of analysis and market surveys. Review is essential to ensure that the developers and customers have the same perception of the problem. Unfortunately, even with the best of the methods, the problem is that the requirements keep on changing conditions. So it is necessary that during the requirement specification, user should know competence of the software. Requirements are prone to issues of ambiguity, incompleteness, and inconsistency. Techniques such as rigorous inspection have been shown to help deal with these issues. Ambiguities, incompleteness, and inconsistencies that can be resolved in the requirements phase typically cost orders of magnitude less to correct than when these same issues are found in later stages of product development. Requirements analysis strives to address these issues. Take a long time to produce Begin to limit the implementation option available Are costly to produce Requirements for both the system and the software are documented and reviewed with the customer. Scope of Project Today, the information technology has become the very advance and so the convenient means of handling the lots of information. The Showtime Lighting System is an application for maintaining a customers account in a company. The system provides the access to the customer to create a request, validate provide services to customers. Project Objectives And Deliverables: The objective is to design a tool which consists of all basic functionalities of an organization that holds all information of the customer using this application, value added services provided by the company that can be accessed by the users (customer and administration) through a user-friendly interface. There can be a possibility of online business. Target Customer Base: This system is made in such a way that this will be able to meet the basic requirements of advanced user as well as for the user those who are new to the system. Having a user friendly GUI, this application is a good option to used by a large section Feasibility Analysis Feasibility studies aim to objectively and rationally uncover the strengths and weaknesses of the existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success. In its simplest term, the two criteria to judge feasibility are cost required and value to be attained. As such, a well-designed feasibility study should provide a historical background of the business or project, description of the product or service, accounting statements, details of the operations and management, marketing research and policies, financial data, legal requirements and tax obligations. Generally, feasibility studies precede technical development and project implementation. Technical Feasibility Technical Feasibility centers on the existing manual system and to what extent it can support the proposed system. According to the feasibility analysis procedure, the technical feasibility of the proposed system is analyzed and the technical requirements such as software facilities, hardware facilities, procedures, inputs and outputs are identified. It is one of the important phases of the system development. In technical feasibility the following issues are taken into consideration. Whether the required technology is available or not Whether the required resources are available Manpower- programmers, testers debuggers Software and hardware Once the technical feasibility is established, it is important to consider the monetary factors also. Since it might happen that developing a particular system may be technically possible but it may require huge investments and benefits may be less. For evaluating this, economic feasibility of the proposed system is carried out. Showtime Sound Lighting System requires only the software to be installed on the system and the information can be accessed by authorized user in the organization. Economic Feasibility An economic feasibility test focuses on returns and costs of a proposed plan in both the short and long-term. An economic feasibility study (EFS) should consider investment and operating costs, the time value of money, risk and uncertainty, quality of available data, and the sensitivity of assumptions. An economic feasibility study should demonstrate the net benefit of the proposed course of action in the context of direct and indirect benefits and costs to the organization and to the general public as a whole. An EFS makes a business case, prepares analytical worksheets and other necessary supporting documentation. An EFS should be required for both pilot and long-term activities, plans and projects. For any system if the expected benefits equal or exceed the expected costs, the system can be judged to be economically feasible. In economic feasibility, cost benefit analysis is done in which expected costs and benefits are evaluated. Economic analysis is used for evaluating the effectiveness of the proposed system. In economic feasibility, the most important is cost-benefit analysis. As the name suggests, it is an analysis of the costs to be incurred in the system and benefits derivable out of the system. Showtime Sound Lighting System requires the software to be economically feasible. It should be according to the cost benefit analysis of the company. Organizational Feasibility The success of investment projects depend to a large extent on the capability of those responsible for managing them. The feasibility analysis should investigate the legal status of the organization, the level of staffing and the capability of the management and staff. Organizational Feasibility is conducted to determine whether a proposed business has sufficient management expertise, organizational competence, and resources to successfully launch its business. This also involves questions as whether it brings an excessive amount of change, and whether the organization is changing too rapidly to absorb it. It involves the questions as: Is the current organisational structure able to provide the necessary support during the implementation phase? How can a managing scheme for the project be crafted out of this structure and effectively interface with it? Will the systems introduction create new needs that cannot be accommodated by the current organisational structure? Is it possible to plan and implement all needed organisational changes in time, so as not to delay the systems implementation and operation? Showtime Sound Lighting System requires the software to be designed according to the needs of the organization Schedule Feasibility The schedule feasibility shows the estimated time to complete the project. This includes the schedules of each process in a project and the total project time. This can change if unexpected challenges occur. A project will fail if it takes too long to be completed before it is useful. Typically this means estimating how long the system will take to develop, and if it can be completed in a given time period using some methods like payback period. Schedule feasibility is a measure of how reasonable the project timetable is. Given our technical expertise, are the project deadlines reasonable? Some projects are initiated with specific deadlines. You need to determine whether the deadlines are mandatory or desirable. Showtime Sound Lighting System requires the software to be built within the stipulated time in an efficient way. Resource feasibility This involves questions such as how much time is available to build the new system, when it can be built, whether it interferes with normal business operations, type and amount of resources required, dependencies, do you have enough resources, what resources will be required, what facilities will be required for the project, etc. Showtime Sound Lighting System requires the software to be built by skilled and expert resources. Not only should the software be handled further by expert resources. Current Systems Specification UML Case Diagram This diagram displays the brief description of the current existing system. In this SSL System receive request from customers, then the request is validated, it will check for the equipment availability, after the equipments available then generate proposal, after that generate order and then the bill is provided to the customer. Major Description This diagram describes all the scenarios in detail with all possibilities of the current prevailing system SSL System gathers information from customers, put it on the clipboard, then validate customer request, then enter into the computer system maintaining the customer information. If existing customer then update the information otherwise create a new customer. After that, check for the mode of request. Whether it rental or information is for purchase or operators support. Accordingly the equipments availability is checked by the user. If the equipment is available and the associated employee is also available, the order is generated. Then the services are provided to the customer. Structural Model (Class Diagram) The below diagram displays all the classes and their relationship of the existing current system. In this diagram, different classes have been generated with attributes and methods. First is customer class with attributes and methods getcustomerdetails(), addnewcustomer() and updatecustomer(). Then the class event is created with methods addnewevent(), updateebent(). There is 1 to many relationship between customer and event. Employee class is created with methods getemployee(). One customer can deal with only one employee at a time depends upon the availability of employee. Then order class is generated with methods generateorder(), generatebill(). One employee can generate many orders at a time. . Activity Diagram This diagram shows all the activities of the prevailing system. In this diagram, first get the request from customer, check for the equipment availability, then process the request mode i.e. whether it is rental request, or request for purchase or request for the operators support. After taking the decision the information is first written on the clipboard, and then stored in the computer. After checking the time requirement and employee availability, the proposal is generated. Once the proposal is confirmed, the order is generated and the services are provided to the customer. Structured Design Models A Context Analysis Diagram A Context Diagram confines project scope to an agreed limit by obtaining agreement from the customer on the data flows that are included in the scope of a project. The Context Diagram focuses on relationships with external entities and identifies the information that is exchanged between these external entities and the business system under review. The external entities themselves are outside the scope of the project but the data flows between the entities and the business system are within the project scope. Customer SSL SYSTEM Customer Provide services Generate Proposal Equipment Availability Information request Equipment details validate request Generate Order Request Type request details validate proposal A LEVEL 0 DFD On Level 0, a DFD shows all the data flows from the system to the external entities, with the whole system being represented as one large process. A Level 0 diagram is sometimes created to show the interaction of the system with external entities, some of which may also be systems. Process Request CUSTOMER CUSTOMER Information Services A LEVEL 1 DFD Customer request information Collect information on clipboard Process Request Provide Services Update Information Generate Order details check for equipment Generate proposal Process Equipment availability validate information equipment available Employee availability Schedule Timing Mode of request rental,purchase,operator support A LEVEL 2 DFD 1.2 Check for equipment availability 1.1 Process Request Customer send request details 1.3 Process Request Type provide services equipment details 1.4 Generate order order details A Level 1 DFD A Level 1 DFD normally shows very few (8 10) processes, and is intended to explain the basic functioning of the system. A Level 1 diagram should show all the processes of the system and the external entities that the system actively interacts with (and in some rare cases exchange of data between those external entities, when absolutely necessary). A Level 2 DFD This level is a decomposition of a process shown in a level-1 diagram, as such there should be a level-2 diagram for each and every process shown in a level-1 diagram. In this example, processes 1.1, 1.2 1.3 are all vital of process 1. Together they wholly and completely describe process 1, and combined must perform the full capacity of this parent process. Proposed System Specificaion UML Model Detailed Use Case Model Problem Situation Showtime Sound Lighting (SSL) Inc is an organization deals with the equipments related with sound and lighting systems. SSL deals with wide range of customers. Many local organizations, churches, and entertainment businesses have contracts for support of sound, projection, and lighting in their facilities. SSL provides different types of services such as provide equipments on rent, for purchase; they also provide operators support to the customers. To produce a large amount of business, they frequently upgrade the cost of equipment but this leads to their loss. They also occasionally upgrade damaged or obsolete equipment. Currently SSL system is divided into four major business activities in providing services and products to its customers. Collect and process customer information and requests. A customer provides a request to SSL. If the request is from an existing customer, it is compared to previous requests. This process requires information from the customer file. The information of the customer is then updated. If the customer is new, a customer file is created that records the newly obtained customer information. Match customer requirements with equipment availability. The customers order information is collected, specifically listing the customers needs. Customer requirements can range from a simple set of items to purchase to a request for consulting services resulting in recommended alternative system solutions to a request for a full set of equipment complete with operators. After availability of equipment, the order can be generated. After that match the details with customer time requirements as well with the availability of employee. There are two types of employees working in the organization i.e. Permanent employees and contractors which are again full time part time. If the employee schedules match with the customer requirements, then the proposal will be raised. Customers want SSL to bid. To prepare the bid SSL must compare needs with equipment and personnel availability. Equipment and personnel requirements must be planned for and reserved in the event that the proposal is accepted. This is often the case for organizations that must obtain approval from finance committees. When the organization accepts the proposal, the order is then created, and the equipment and personnel are scheduled to support the event. After that the service provides to the customer. In current environment or system there is no proper database being maintained. All the information gathered from the customer is stored on the clipboard and then written on MS-WORD to convert and store data electronically. In this way, the data can be repeated. It means the same order, information of the customers, etc. can be repeated which is not an efficient way of programming. Moreover, redundancy leads to the confusion in the system. There can be the confusion that which equipment is available, or which of the equipments has been given to which customer etc. Then Provide services and products. The process entails the actual support of the event. SSL management prepares a list of all support needed for the event so that the technician delivers everything SSL has agreed to provide. This list is essential because the support needed for a large gathering must be on hand and functional at the time of the event. All order information is provided to the technician. This allows the tech nician to load all necessary equipment and to ensure that the proper contract workers, if required, are available for the event. At the conclusion of the event, the technician must report that the order was successfully completed. If any overtime was required, the technician must report this as well so that the contract workers are properly paid. The technician also evaluates the performance of the contract workers; this information helps SSL decide which workers to hire for future events. Finally, the technician notes any equipment problems that may require immediate attention or routine maintenance. Comparison and Analysis SSL provides different types of services such as provide equipments on rent, for purchase; they also provide operators support to the customers. To produce a large amount of business, they frequently upgrade the cost of equipment but this leads to their loss. A manual system stores the information on clipboards and later on enters the information in computer system. In this way an efficient data and accurate data cannot be stored for later use.. Moreover there can be redundancy of data that leads to confusion. The system currently does not ensure that customer information is readily available to support daily operations, nor does it provide information needed for decision making by management. As a result, much of the information in the set of customer files is repetitious. The business currently does not have a system for assigning customer numbers or cross-referencing documents. Locating information about a specific order, previous customer service provided, and other business acti vities are time-consuming and difficult. This deficiency in turn has a negative impact on servicing customer. All order information is provided to the technician. On the contrary, the Proposed Showtime Sound Lighting System is a system based on relevant technologies. The main aim of this project is to develop software for sound lighting System. The software provides good services and remove the repetitions in order to nurture the needs of the customer by providing various ways tasks. Also to improve time management to handle large volume of business. The traditional manual is being overcome by the information stord in proper databases in the proposed system.Currently, the traditional manual system hold the information on clipboards until it is entered on the computer system but in the proposed system , the data will be stored in the databases for all the functions and activities take place in the organization. There should be more permanent employees which are of full time to increase the productivity.Collect and process customer information and requests. For this a separate customer database should be created with the relevant fields. Cust_id should be the key field. That it stores only unique records, not more than one same record can be stored. A customer provides a request to SSL. Check for the existing customer in customer database and update the information.. If the customer is new, add his information in the database through addnewcustomer() method. Match customer requirements with equipment availability. The details of the equipments should be stored in another database called item .If the equipment is available then (check for the availability from the database) then validate request. In validation, check for the genuine order being placed by the customer. After this check which type of request is being made, i.e the order is for rental, purchase or the operators support is needed. Again this information is also stored in separate database. If all the information is stored in separate database, then there would be no chances of redundancy and smooth functioning of the system. As far relationship is concerned, relation can be with the cust_id. Many customers can place the orders at the time and all the details should be stored in their respective databases. Only one equipment should be provided to one customer. For the availability of the equipments, check the database and update the database side by side. Match the requirement with the employee availability and also with the time required. Update the database of the employee for the same to validate the request. The customers order information is collected, specifically listing the customers needs. Order should be generated and the details should be stored in order database along with its type and the shipping details of the customer To increase the productivity and goodwill , the company should appoint more and more full time skilled employees. In this way they can provide good services to the customers.

Essay --

The Canadian and American governments designed a residential school system to assimilate Indigenous children into Western society by stripping them of their language, cultural practices as well as their traditions. By breaking these children’s ties to their families and communities, as well as forcing them to assimilate into Western society; residential schools were a root cause of many social problems, which even persist within Aboriginal communities today. The best theoretical perspective to explain the issue of residential schools is best described by conflict theory. In this particular case Western society involving such institutions as the government and the church are the â€Å"ruling class† and the indigenous of Canada and the United States of America are the subject class. The ruling class of Canada and the United States exploited and oppressed the indigenous to assimilate them into western society. â€Å"Children were taught to see themselves in terms of the dominant society† (McClinchey, Residential schools info) and in doing so were stripped of their cultural identity. A common name that comes up when discussing the residential school system, or under American terms, the boarding school system is Captain Richard Henry Pratt. It was his belief that the indigenous were a savage group but did not start out this way at birth; he believed that â€Å"Left in the surroundings of savagery, he [Aboriginal children] gr ows to possess a savage language, superstition, and life. We left in the surroundings of civilization; grow to possess a civilized language, life, and purpose† (http://historymatters.gmu.edu/d/4929/). Therefore Pratt wanted to use his ruling power to reverse the â€Å"damage† that the aboriginal culture had instilled in its children... ...ality is another concept that relates to the residential school system. As Stated earlier, the Canadian and American governments were the ruling class and the aboriginals were the subject class. Here we are left dealing with the differences in power. The aboriginals were seen as savage and uncivilized and had to be destroyed to create the image that Canada wanted to portray for itself. This inequality still exists today, and when discussing this we must not forget the â€Å"long-standing history of colonial domination and cultural oppression that aboriginal people have faced† (Tepperman et al.2004:188). Overall there were many social implications associated with residential schools including issues with identity, socialization, and inequality, sadly these effects are still seen in today’s society. Residential schools have created a never fading scar on Canada’s history.

Mexican Mafia

The gang I decided to do research on was the Mexican Mafia. The gang originated in the California Department of Corrections in the late 1950’s, and is considered to be one of the oldest and most powerful gangs in the entire United States. Gang members can often be identified by having the number thirteen tattooed on their bodies somewhere or by having something resembling the number. The reason behind using the number thirteen is because it marks the 13th letter of the alphabet, the letter M. The gang is well known for the worst crimes that can be committed while in Prison. Those crimes include extortion, drug trafficking, and murder.The largest population of this gang seems to reside in California and Texas while the gang is responsible for 10% of San Antonio’s homicide rate. The Mexican Mafia’s Constitution was described in a 2005 trial. The gang’s sole purpose is to make money by any means through criminal activity. The Constitution basically stated tha t the Mexican Mafia is a criminal organization that engages in criminal activity for the benefit of the Mexikanemi. This includes murder, gambling, drug dealing, and pretty much anything imaginable. This gang is very brutal but yet simple when it comes to punishment for gang members, which is almost always death.The members of the Mexican Mafia are often called upon to test their loyalty to the gang. Usually the test will be one of two options of either theft or murder. The consequence for failing to uphold their loyalty by completing this task or any task for the mafia also usually results in death. According the Mexican Mafia’s Constitution members may be punished or killed if they commit any of four simple infractions. These infractions include becoming an informant, showing any signs of homosexuality, acts of cowardice, or showing disrespect towards any of the gang’s members.

Martin Luther King Pathos and Ethos of Speech - 895 Words

Dr. Martin Luther King Juniors use of Ethos Pathos in his â€Å"I have a dream† speech. On August 28, 1963, people around the nation tuned into hear several civil rights speeches going on in Washington. Dr. Martin Luther King Jr. was one of those civil rights speakers, and that day he gave his famous â€Å"I have a dream† speech. In Dr. Martin Luther King Juniors speech, he spoke about unifying the nation, to create a place where Americans â€Å"will not be judged by the color of your skin but by the content of your character.†(2) He shocked the nation into actions advising that they’re will be a â€Å"rude awakening if the nation returns to business as usual.†(1) Thankfully, many people in America were changed, and wanted to make a difference after†¦show more content†¦He was able to relate to the â€Å"unspeakable horrors of police brutality† (1) that had been part of segregation. He also states that â€Å"We cannot be satisfied as long as the Negro’s basic mobility is from a smaller ghetto to a larger one.† (1) Dr. Martin Luther King Jr. summarizes how society was treating African Americans. It allowed people to realize on a larger scale how wrong it was and how much it needed to change. Dr.Show MoreRelatedRhetorical Analysis Of I Have A Dream Speech1002 Words   |  5 Pagesstill treated as if they were peasants to America. Martin Luther King Jr’s speech had the power to motivate this broken society to end their racist ways. After being lied to for many of years about being â€Å"free†, King decided that during the March on Washington for Jobs and Freedom, he would put an end to it all. After hundred of years of being hurt by the â€Å"manacles of segregation and the chains of determination†(â€Å" American Rhetoric: Martin Luther King I Have a Dream†), the coloreds still aren’t freeRead MoreRhetorical Analysis of Martin Luther Kings I Have A Dream Speech810 Words   |  4 Pages Martin Luther King’s speech was made after the March on Washington on August 28, 1963. He delivered the â€Å"I Have a dream† speech on the Lincoln Memorial steps. He verbalized this speech to millions of people blacks and whites. This is one of the greatest speeches because it has many elements like repetition, assonance and consonance, pathos, logos, and ethos. Repetition in M.L.K.’s Speech Martin Luther King uses a lot of repetition in his speech. 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Abortion A Controversial Issue - 882 Words

Every culture and society does not allow or consider abortion as a rightful act, and abortion is a name of destroying human life. Now a days our society faces several types of issues Abortion is one of the complicated issue for both ways health and society that’s why abortion become a very controversial issue that’s become debatable in politics. In addition, these researches will describe the different issues of abortion, such as, legal laws on abortion, restriction of abortions, rate of abortion and consequences of the abortion. Abortion is very serious issue that’s why abortion has become a debatable issue in U.S politics. Recently the republican candidate Donald trump said in the news â€Å"The sanctity of human life and affirm that the unborn child has a fundamental individual right to life which cannot be infringed. 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Abortion is a very controversial issue in the United States and all across the globe. First, I will discuss the different types of abortion. Next, I will explain when the abortions are performed. Then, I will share some of the laws regarding abortion in the United States. Finally, I will express my views on abortion. Abortion should be illegal in all states. First, I will discuss the various types of abortion. There are threeRead MoreAbortion: a Controversial Issue1159 Words   |  5 PagesAbortion: A Controversial Issue One of the major controversial issues confronting the society today is abortion. I choose abortion as the topic of discussion since it contradicts my values and beliefs. Abortion is the extraction of the human fetus from the mothers womb with an intention to end the life of that fetus prior to its natural birth. The controversy surrounding abortion is whether it should be legalized or not? In my opinion, abortion is morally and ethically wrong because it leadsRead MoreThe Controversial Issue Of Abortions1443 Words   |  6 Pageslooking at them. This includes their reproductive system, which worldwide has caused many controversial issues that will be further looked upon throughout this paper. When the word â€Å"Abortion† is heard, a heated argument often arises between couples, families, governments, and most commonly throughout women’s minds around the world. Over the past hundred years, the topic of abortions has been an ongoing issue. Many people agree to this practice, while others see it as completely absurd. In the past

Fight Club Analysis - 1745 Words

Fight Club There is enough on earth for everybodys need, but not for everyones greed.† Mahatma Gandhi This quote fits perfectly on me. Even though I have enough clothes to last an entire lifetime, yet I keep finding myself at the mall, buying things I simple do not need at all. And I am not the only one, millions of people is doing the same thing. It is because we need certain things: we desire different certain things. Now what is that problem called? Consumerism. Modern society is based on different things. But one of those things, consumerism, has been growing majorly over the past couple of decades, mainly in America. Americans consume exponentially more than any other country in the world and are the leaders in waste†¦show more content†¦Fight club is a â€Å"cult† how was invented by the narrator and Tyler; â€Å"I want you to do me a favour; I want you to hit me as hard as you can â€Å"(book p.52). At first the narrator is withdrawn but Tyler explains about self-destruction. After the first few punch, they are aching for more, and want to see how long they can go. This is the start of fight club. They get a basement where they can fight, and the narrator and Tyler make the seven rules of fight club. The most important rule is that â€Å"†¦you don’t talk about fight club†. For the narrator the fight meant he could go back to his life, do the things that matter. Fight club is way for men to get of their daily lives, out of the consuming lifestyle. In fight club they can beat at each other without norms and normal society rules. These men were raised to hide their aggression. They are the so call generation X - they were raised by women, abandon of father figures. With fight club in the narrators’ life now, everything seems to for filed. The fight club is the most important thing in his life; it’s all he can think about. Fight club takes over his concerns about his appearance, his job, and the need to make himself more masculine. With Marla back in the picture, after her attempt suicide, Tyler pays less attention to the narrator and the narrator is also faced with some of his own problems again. Tylers mainShow MoreRelatedFight Club Analysis1678 Words   |  7 PagesDo you find yourself lost, searching for self-worth in modern Society? The Narrator in Chuck Palahniuk’s novel Fight Club struggles with insomnia due to his repetitive nine to five office-job. He longs to feel alive, thinking that purchasing materialistic objects and conforming to what modern society considers the norm will fill his void. Tyler Durden, The Narrators alter ego states, â€Å"the first step to eternal life is you have to die† (Palahniuk 11). His extreme statement represents that one mustRead More Analysis of â€Å"Fight Club† Essay1239 Words   |  5 PagesAnalysis of â€Å"Fight Club† For years David Fincher has directed some of the most stylish and creative thrillers in American movies. 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He fits into almost every textbook example of social psychology. He is a complete nutcase. In fact, he is so incredibly insane, that he creates an imaginary friend with whom he transforms himself into a different person, free from the bonds ofRead MoreMovie Analysis : Fight Club2020 Words   |  9 PagesFight Club, a critically acclaimed film debuted in 1999, is concentrated around the central belief of unifying individuals that are not socially accepted by society. It is when a depressed man, â€Å"the narrator† who faces insomnia and has a mental disorder that falls along the lines of multiple personality disorder, meets a soap salesman who shares the same living quarters and become bored with everyday, materialistic life they form an underground club with strict rules which enable them to fight otherRead MoreMovie Analysis : Fight Club1436 Words   |  6 PagesThis essay uses the movie Fight Club to reveal the impact culture, power, and conflict have in our daily lives. The movie centers on a nameless employee who works for a car company. He hasn’t slept for a long time because of his insomnia and rigorous job. He then discovers that by going to meetings of people with certain disabilities such as testicular cancer†¦ he can find a safe haven from the stress. He then spots Marla—a lady who is seeking the same relief, in various meetings. They agree to splitRead MoreTextual Analysis Essay on Fight Club1250 Words   |  5 PagesGina Ferrari Eric Netterlund Fall 2011 Textual Analysis Essay The classic 1996 film Fight Club is a social commentary about our generation, which is in many ways devoid of spirit and marked by consumerism. It is the story of a mans spiritual journey towards enlightenment in modern society and his attempt to find his place in the world. It stresses a post-modern consumer society, reveals the loss of masculine identity amongst gray-collar workers, and examines the social stratification markedRead MoreFight Club Character Analysis Essay1666 Words   |  7 PagesFor the following analysis, I will be discussing the movie Fight Clubs two main characters. They are Jack played by Edward Norton, and Tyler Durden played by Brad Pitt. However the twist to the movie turns out that Jack and Tyler are the same person and Tyler is Jacks real name. Tyler the character is everything that Jack the character is not. The story narration is provided by the protagonist of Fight Club, Jack. The ambivalent protagonist, who only refers to himself as Jack. An ambivalen tRead MoreFilm Analysis Of Fight Club2081 Words   |  9 PagesFight Club is the opposite of Watchmen, the style of David Fincher and his faded green aesthetic fit perfectly in the world of Fight Club and help to give the Film a sense of identity that wouldn t exist if the film was created by a lesser director. The way this Film is shot, the editing, the score, it all combines to help tell the story in a new way that feels entirely separate from the book. Additionally, Fincher works to bring the concepts of the book to life through adaptation not translation

Consumer Behavior in Automotive Industry-Free-Samples for Students

Question: Discuss about the Importance of Consumer Behavior in Automotive Industry. Answer: Introduction Consumer behavior has become a key factor for the success of innumerous kinds of business across the globe. The automobile industry is not any exception. It is indeed much explored to customer responses. There are ample numbers of car manufacturing brands, which operate at the global platform. However, a global operation is attained after conducting an extensive business planning such as market planning. Such planning is a very vast topic, which challenges the strategic capabilities of reputed car brands across the globe (MacDuffie, 2013). This particular assignment is focused on one of such brands Toyota. It is one of such companies, which is continually focused on developing the future by using unmatched innovation capability. Whether it be interconnected safety traffic management, substitute energy resources and human assisting robots, Toyota is continually focused on improving the future from good to better (CORPORATION., 2017). The main purpose of this assignment is to understa nd the importance of consumer behavior on the automobile industry. The study focuses on Toyota Singapore as a case study company to understand the purpose of this paper. Situation analysis of Toyota Core competencies The core competency of the company is to produce quality products at best prices. The company beliefs in providing values to the money that customer spend on purchasing a car. It has maintained an utmost use of innovation, which has challenged the other brands in their respective period. The company has responded to the demand by putting an emphasis on the production of electric vehicles. Additionally, the use of human assisting robots and an interconnected safety system are the few examples of innovative capabilities (Nkomo, 2013). Distinctive competency The production system of Toyota known as Toyota Production System (TPS) is its distinctive competency. It is influenced by lean manufacturing strategies. The strategy includes many other practices like Just in Time, Six Sigma and Kaizen. The company has worked effortlessly over the years to generate such capabilities. It is an undeniable fact that the innovative capabilities of Toyota is unmatched by any other car brand in the world. It has become a sustainable brand and one of the market leaders as well (Nkomo, 2013). SWOT analysis Strengths One of the biggest strengths of Toyota is its diverse product line, which suits the needs of diverse range of people. The low cost strategy is another strength that has produced much success to the company. The cost leadership strategy is attainable for the company through the use of lean manufacturing process, effective relationship with the suppliers, capable distribution process and low cost servicing for premium products (Hoque et al., 2013). Weaknesses The hierarchical organizational structure is one of the weaknesses of Toyota. Product recalls in recent years is another weakness that has challenged the innovative capability of the company. The secrecy in organizational culture is anther weakness that delays the response for a highlighted issue (Hoque et al., 2013). Opportunities Greenhouse gas emission is an opportunity for Toyota. They can switch over to a more reliable and an environmental friendly product to support the worldwide concern for greenhouse gas reduction from air. The company has already started investing on solar power, which is one of the cleanest options for renewable energy. The innovative capabilities that the Toyota has will provide it a comparatively better opportunity in the future (Hoque et al., 2013). Threats An incrementing competition in the automobile industry is a threat to Toyota. They need to be more flexible now with their different strategic capabilities. The volatile behavior of prices of different products such as rubber, glass, fuel and steel is another concern for their low cost strategy. There is a need to have a better strategy to cope with the volatile behavior of prices to remain cost effective in the market (Hoque et al., 2013). Segmentation The company uses two methods to reach to its target market. Following are the two segmentation methods that Toyota uses: Demographic segmentation: In this segment, it targets the upper middle and high income groups. Land Cruiser and Parado are some of such cars, which have been targeted at the high income group and the upper middle class families (Ahmed, 2013). Psychographic segmentation: This segment has targeted the high class income group who have sporty attitude. Examples of such cars are Toyota Fortuner and Toyota Altis Sport model (Ahmed, 2013). Positioning The company targets almost the entire groups who are capable of purchasing automobile. The positioning strategy of the company is both the differentiation and the low-cost strategy. The Toyota Wish is for upper middle and high income groups. On the other hand, Toyota Previa, Toyota Camry etc. are few examples of cars targeted at high income groups. They offer Sedans, MPVs, SUVs, Commercial and Hybrids. Such a wide range of different models just shows their differentiation strategy (Rahmani, Najafi Delshad, 2016). Differentiation It has been quite a successful company in differentiating with the different products based on quality and design. The recalls problems have been quite efficiently handled by Toyota. This is another point that shows their differentiating strategy than to its competitors. They are differentiating in nature in relation to the use of technology. Toyota was the first successful company that introduced hybrid cars in the market. It had also allowed the company to gain a high market shares in the hybrid car market (Nortje Snaddon, 2013). External Environment analysis Political: A sudden political change in Singapore will have its impact on the profitability venture of Toyota in the country. The local government has already announced an annual cut on the number of cars from February, 2018 (Tong, 2017). The country is left with very fewer lands, which is why the government has felt the need of a better utilization of the remaining land area. This move will influence the annual sales figure of Toyota in coming years. Economic: There has been saturation in the Singapore market due to the limited land area. Additionally, the talk is more on switching over to the EVs cars. The diversity will be in the industry; however, the sales will remain constant. It means there is no further scope for automotive companies such as Toyota in Singapore. The scope is there with the different environmental friendly models; however, sales will remain constant (Sgc.org.sg, 2017). Social: People are now much aware of greenhouse gas emission and its consequences. The awareness is much higher in Singapore as well. EVs have picked up in demand. Additionally, there is an automotive industry has been constant in Singapore. There is no further scope of growth for one kind of car due to a cut down announcement made by the local government of Singapore. The changed social behavior and a changed political-economic background will affect the sales of Toyota. It will still have a god market for EVs cars (Flynn et al., 2016). Technology: Singapore is still developing in terms of technology. There are space for technologies such as artificial intelligence (AI), cyber security, Internet of things (IoT) and much other. The development of such technology will only smooth the manufacturing of cars. Toyota will also be benefitted from such growth (Som et al., 2012). Environmental: The change in this sector will benefit Toyota in future. People and the local government have now more concerns for renewable energy resources. This has fueled the necessity of EVs in Singapore. Toyota has already started investing in the solar power. They are actually running up with the paced demand (Som et al., 2012). Legal: Buying vehicle is very expensive in Singapore. This is due to additional expenses on Certificate of Entitlement (COE), road usage charges and high custom duties. These all make purchasing a challenging task. This fact will also challenge Toyota because it will influence its strategy to produce cost-effective cars (Som et al., 2012). Competitors It has stiff competition from Honda, which is currently at top in Singapore in terms of sales. Honda has experienced a significant appreciation in its sales in Singapore. On the other hand, Toyota is on a declining graph. The other competitors are Mazda, Mercedes, Nissan and BMW. Mazda is also climbing up quickly to reach in close to Toyota (The New Paper, 2017). Target market description Toyota uses two strategies such as Market-oriented pricing and Value-based pricing to construct its target market. The Market-oriented pricing helps the company to be cost-effective with the different types of cars such as SUVs. However, value-based pricing encourages the differentiation strategy that Toyota uses to give values to the customers money. Through this strategy Toyota actually attracts the high income group and the upper middle class families. The target market thus can be divided into two sections such as high income group and high income group upper middle class families (Rahmani, Najafi Delshad, 2016). Target market decision making process- The decision making process happens in two stages that includes considering the demographic and the psychographic factors. This is the two strategies that Toyota uses to reach to a particular segment of market. Through demographic factor, it has targeted the upper middle class families to high income groups. On the other hand, the psychographic factor helps to target the high income group only (Rahmani, Najafi Delshad, 2016). Two social influences on buying behavior- The study has helped to analyze the two social factors, which influence the buying behavior. One of such factors is the rising pollution in air. This has produced the urgency to switch over to EVs in future. This awareness has also encouraged the business behavior of Toyota. The company has already considered investing on the solar power. This is a response against the identified urgency of switching to a renewable energy resource (Flynn et al., 2016). Market trend is another factor that influences the buying behavior. Toyota has also introduced cars according to the trends. Toyota has introduced every type of cars that ranges from luxury to spotty cars. However, the paper has already highlighted a saturated market for such cars. The Singapore government will cut down on car manufacturing due to the saturation in the market. The saturation is due to the availability of limited land. There is no further scope for growth of such cars. However, EVs cars will pick up in demand (SHIM, 201 3). Two psychological influences on buying behavior- Attitude is one of the psychological factors that influence the buying behavior of customers. This has also influenced the buying behavior of customers in Singapore. This is due to the fact Toyota has introduced irrespective types of cars from luxury cars to spotty cars. The attitude is changing in Singapore, which is why the demand for EVs has picked up in the country. Motivation is the other factor, which influence the buying behavior. It does so by letting the customers feel the needs of buying a car. Toyota has done it before in Singapore. It is doing it now also. However, the trend is shifting from non-EVs to EVs cars. There is expected a constant graph of sales of the other types of cars. There is indeed a need to invest more on generating non-renewable energy resources to accelerate the production of EVs (Boztepe, 2012). Two personal influences on buying behavior- Income is one of the personal factors that influence the buying behavior. Buying a car in Singapore is very costlier because of extra expenses needed to spend on Certificate of Entitlement (COE), road usage charges etc. On the other hand, the economy has come down to the saturation level. This means that the buying capability will remain the same. Moreover, the different types of cars will fall into a constant graph and will have no further progress. EVs will instead pick up the speed. Age is the other personal factor that influences the buying behavior. For example, baby boomers will not head for spotty cars. They will probably look for traditional favorites. On the other hand, Millennials will look for either luxury or spotty cars (Kaufmann, Panni Orphanidou, 2012). Four marketing strategy recommendations- The future car in the form of EVs needs a superior support of marketing strategies to grab the attention of Singaporean customers. The political-economic background has already prepared platform for EVs. Now, there is a need to use efficient marketing stuffs to grab the attention of customers. Following are some recommendations for marketing strategies necessary for Toyota in Singapore: Explaining its advantages There is a need to explain the benefits that the EVs will supply to the surrounding environment and to the customers using those. Many customers are still unaware of the facts related to EVs. They generally have misconception about it such as it runs on batteries; hence, this will be challenging to get the charging stations available when needed. This is indeed not true because infrastructure development is still under process. Prospect is there for compatibility with the EVs as the local government of Singapore will also support such vehicles to reduce the greenhouse gas emission from air. Moreover, the government has already announced a cut down on the annual production of non-EVs cars. Explaining the relations between the hybrid cars and the EVs- Hybrid cars and EVs are same in one respect that both the cars run on batteries. The hybrid cars of Toyota are already popular in Singapore. The company should explain the interrelationship of the two different types of cars. This will help them connect to the EVs. Going social This is very necessary because EVs are still a new concept to many. Educated customers only buy the EVs. It provides a good opportunity to Toyota to prepare such a social platform that it educates customers on social sites. Professionals are required who could make videos explaining the entire prospects of EVs. Such videos will be needed to upload on various social sites. This will not only help to catch a mass view but this will also educate them on the prospects of EVs. Emphasizing the innovation Almost all vehicles be it of any type provides more or less the same experience. It is undeniable that there are identified differences between the spotty and the luxury cars. However, such differences do not give a refreshing feeling. Toyota must consider an explanation of refreshment that the EVs offer. Electric Vehicles define a new economy with new sensation. There is ample number of innovation in EVs such as the use of battery and a CO2 free emission. Toyota must publicize the innovation, which EVs have. Conclusion Consumer behavior will be a vital factor for an incrementing growth of Toyota in Singapore. The market for non-EVs cars specially the spotty luxury cars will find a constant progress. The local government of Singapore has already announced a cut down on car manufacturing. This is because the country is now left with limited land areas. There is not much scope left for such cars. Additionally, a growing concern for greenhouse gas emission is a welcome note for EVs in Singapore. However, Toyota needs to work on marketing strategies to educate customers. This will help the company to grab the available opportunity. References Ahmed, R. (2013). Business Perspective Brand Tracking of Toyota Corolla Case Study for Pakistan.International Journal of Asian Social Science,3(4), 930-938. Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior.European Journal of Economic Political Studies,5(1). CORPORATION., T. (2017).Toyota Global Site | Innovation. [online] Toyota Motor Corporation Global Website. Available at: https://www.toyota-global.com/innovation/ [Accessed 23 Nov. 2017]. Flynn, A., Yu, L., Feindt, P., Chen, C. (2016). Eco-cities, governance and sustainable lifestyles: The case of the Sino-Singapore Tianjin Eco-City.Habitat International,53, 78-86. Hoque, I., Faruque, M. O., Shahid, E. M., Pasha, S. H. A., Rahman, S. O. (2013). Analysis of Toyotas marketing strategy in the UK market. Kaufmann, H. R., Panni, M. F. A. K., Orphanidou, Y. (2012). FACTORS AFFECTING CONSUMERS'GREEN PURCHASING BEHAVIOR: AN INTEGRATED CONCEPTUAL FRAMEWORK.Amfiteatru Economic,14(31), 50. MacDuffie, J. P. (2013). Modularity?as?property, modularization?as?process, and modularity'?as?frame: Lessons from product architecture initiatives in the global automotive industry.Global Strategy Journal,3(1), 8-40. Nkomo, T. (2013). Analysis of Toyota Motor Corporation. Nortje, F. D., Snaddon, D. R. (2013). The Toyota production System's fundamental nature at selected South African organisations-a learning perspective.South African Journal of Industrial Engineering,24(1), 68-80. Rahmani, M., Najafi, E., Delshad, A. H. (2016). Assessment the effect of the marketing mix on increase the imported car sales (Case Study: Toyota Company).International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926,1(1). Sgc.org.sg (2017).Singapore- Automotive Industry. [online] Sgc.org.sg. Available at: https://www.sgc.org.sg/fileadmin/ahk_singapur/DEinternational/IR/diffIR/Singapore_Automotive_Industry_final.pdf [Accessed 23 Nov. 2017]. SHIM, K. J. (2013). After Broadband Infrastructure Saturation: The Impact of Public Investment on Rural Social Capital.International Journal of Communication,7, 26. Som, H. M., Nam, R. Y. T., Wahab, S. A., Nordin, R., Mashkuri, A. H. (2012). The implementation of learning organization elements and their impact towards organizational performance amongst NPOs in Singapore.International Journal of Business and Management,7(12), 2. The New Paper. (2017).Honda top brand in 2016 as new cars hit the road. [online] Available at: https://www.tnp.sg/news/singapore/honda-top-brand-2016-new-cars-hit-road [Accessed 23 Nov. 2017]. Tong, M. (2017).Singapore Will Stop Increasing Car Numbers From February 2018. [online] Bloomberg.com. Available at: https://www.bloomberg.com/news/articles/2017-10-23/singapore-to-stop-adding-cars-on-its-roads-from-february-2018 [Accessed 23 Nov. 2017].